You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nesquik, Toll House, Lean Cuisine, and HÄagen-Dazs, as well as new discoveries like Sweet Earth and Chameleon Cold-Brew coffee. Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!
Under direction of the Category Insights manager, this position’s role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Market Intelligence Analyst is responsible for developing and communicating consumer insights for the brand using diverse sources.
- Drive initiative on insight generation through syndicated research/market data, (e.g. Nielsen POS, IRI, panel data) and manage custom Nielsen studies to help optimize base business and innovation success. (+/-40% of time)
- Help brands understand what is happening in the marketplace to help them prioritize understanding the ‘why behind the what’.
- Enable us to ‘see’ the business much more clearly, and to be in front of the ‘what’s’.
- Nurture the mastery for business knowledge through secondary research, along with marketing teams.
- Drive initiative on insight generation through custom research to help optimize base business and innovation success. (+/- 60% of time)
- Understand the ‘why’ through primary, custom research with qualitative and quantitative studies.
- Frame, design, analyze and present studies.
- Help the brand continue to drive innovations and communications against the brand’s positioning by gathering deeper insights on the consumer target, frame of reference, benefit, and reasons-to-believe.
- Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs
- Use transparent, strategy-aligned criteria to assess the value of projects to the business.
- Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
- Redefine medium-value requests and eliminate or outsource low-value requests.
- Help curate a new level of analytical expertise on secondary data within the Marketing group.
- Aspire to develop a business-owner mindset rather than a researcher mindset, being motivated and vested in the big-picture impact of research and insights.
- Work with Managers and Directors to prioritize and deliver on key projects
- Performance will be measured on the ability to change thinking, influence decisions, and impact business strategy.
- Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
- Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
- Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
- Develop and consistently review brand learning plan to identify the most impactful areas of learning.
- Identify the essential ‘business drivers’ by finding the common ground between strategic priorities and the most commonly asked about topics.
- Budget & Vendor Management
- Manage projects within approved budget
- Provide suppliers with access to all information available to ensure intimacy with NUSA
- Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership