As the world leader in nutrition, health, and wellness for children from birth to toddler, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007 and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.
This position’s role is to drive brand performance and grow brand equity & share by activating solutions based on distinctive consumer & sales insights. The Marketing Associate supports the brand team’s pursuit of insights through analysis, collaboration and research that enables the team to know its consumer deeply and create engaging brand experiences. Based on these findings, the Marketing Associate then supports the Manager in setting the brand’s consumer annual, 3 year and innovation strategies, while being responsible for leadership and execution of base and innovation projects and certain communication briefings as defined by the Marketing Manager. This role thereby interacts with the Integrated Communications Team on the communication front and with sales, shopper marketing, operations, product development and finance a for innovation and other based generating projects. The role is also heavily involved with forecasting & pricing activities and supporting the manager and company in achieving yearly targets, while setting long-term targets.
•Analyze consumer and marketplace syndicated data and trends to develop a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment
•Dive into demand landscape for the consumer/brand by utilization of digital insight tools
•Manage brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities
•Support the brand’s need to identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission, and core values to drive relevant communications and innovation
•Leverage data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business, and marketplace learnings
•Support consumer communications projects in collaboration with the ICC team through thorough briefings and approvals of assets
•Assist in identifying optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive and integrating those touch points as part of brand strategy
Work with the creative design & packaging team in building the optimal artwork design for new products through thorough briefings and respective approvals
Innovation & Renovation
•Leverage consumer, shopper and marketplace data to support defining a brand’s short-term and long-term innovation strategy. In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities
•Identify innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition
•Assist with the development and execution of a product strategy for a brand,
•Work with cross-functional teams to lead end-to-end execution of innovation projects
•Develop standards and scorecards for measurement of post-launch innovation projects
•Demonstrate the ability to manage projects on time and in accordance to planned targets as well and demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return.
Analysis, Strategic Planning & Execution
•Leverages brand, consumer and marketplace data and trends to support Manager in developing an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
•Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners, and external stakeholders
•Assists in creating the annual communications plan through the briefing and approval processes
•Support Manager in implementing a 3-year consumer centric brand plan to drive and/or sustain long-term brand health including equity, awareness, and engagement
•Heavily supports manager in monthly forecasting cycle with thorough analysis of syndicated data, daily sales data, and other forecasting tools to reach yearly targets.
SUPERVISION RECEIVED: Close supervision is received from the Marketing Manager.
SUPERVISION GIVEN: None
FINANCIAL/STRATEGIC IMPACT: Assists in achieving corporate objectives on Market Share, Sales Volume Growth, Brand Health, Marketing ROI, and Product Performance.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
•Bachelor’s degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a master’s degree in Business, Marketing, MBA, or related field is required.
•Experience in Consumer-Packaged Goods Industry (CPG) is mandatory
•Experience leveraging data and trends (preferably in syndicated data such as IRI) to generate insights to understand consumer behavior is mandatory
•Experience partnering with cross-functional teams and agency partners is mandatory
•Experience developing strategic brand/product plans, such as communication campaigns, commercialization strategies are preferred
•Experience leading marketing communication projects including digital and media strategies is preferred
•Experience in food/beverage or consumer healthcare categories is preferred
•Consumer Insight and Empathy
•Brand Knowledge and Advocacy
Nestlé Leadership Framework Key Competencies:
•Understand the Business Environment
•Practice What You Preach
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.