You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nesquik, Toll House, Lean Cuisine, and HÄagen-Dazs, as well as new discoveries like Sweet Earth and Chameleon Cold-Brew coffee. Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!
The role of the Marketing Analytics Manager is to build strategic business value to win in the marketplace by solving business problems using analytical methodologies as well as leveraging current statistical tools and analytic reports to reinforce fact based decision-making. This position enables NUSA to support the delivery of financial and strategic objectives.
- Advocate for business decisions grounded in a comprehensive risk and opportunity assessment.
- Translate complex analytic findings into understandable solutions and institutionalize learning across NUSA.
- Enable team to deliver insights to support delivery of financial and strategic objectives.
- Proactively seek to optimize Marketing levers across brands and categories.
- Proactively collaborate with cross-functional and external experts to support business strategies.
- Ensure integration across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
- Measure performance on the ability to use statistics to help achieve business goals.
- Advance consumer and marketplace analytic efforts and play a meaningful role on syndicated and custom research projects.
- Lead the development of holistic customer profiles, business-driving analysis / insight and CRM targeting strategies.
- Drive various advanced data modeling techniques to identify trends that suggest new marketing and business opportunities and follow through with the recommendation of key strategies to leverage opportunities.
- Measurement of success of in-market execution (e.g., marketing communication, sales initiatives, etc.)
- Define analytic data needs (i.e., Nielsen) and oversee analytic methodologies to support business needs.
- Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership.
- Utilize suppliers to create the most efficient processes to increase the speed of deliverables.
- Assists in achieving corporate objectives on Market Share
- Sales Volume Growth
- Marketing ROI (just moved the rank order)
- Brand Health
- Product Performance